Measuring Brand Equity Ppt

These measures of brand equity may reflect the impact of traditional advertising campaigns and the influence of social or interactive media.

Measuring brand equity ppt.

If you continue browsing the site you agree to the use of cookies on this website. Learn new and interesting things. Scribd is the world s largest social reading and publishing site. Download 100 editable professionally built brand equity powerpoint template and give your thoughts a perfect shape.

Get ideas for your own presentations. Huang sarigöllü 2014. Developing a brand equity measurement and management system kevin lane keller tuck school of business dartmouth college 8 48 48 48 48 48 48 48 47 47. The presentation is based on the measurement methods of brand equity slideshare uses cookies to improve functionality and performance and to provide you with relevant advertising.

Also available for apple keynote and google slides. Magazine notes that branded products invariably command a higher price than so called generic or store brands even when the product is itself a commodity. Keller 1993 is a key tool to help marketers understand their brand s. Consumer based brand equity cbbe health measurement in line with christodoulides et al 2015.

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Measuring brand equity is considered important because brands are believed to be strong influencers of critical business outcomes such as sales and market share. Share yours for free. Identify brand equity components to measure. His model viewed the brand equity as a combination of brand awareness brand loyalty and brand associations which then combines with each other to finally offer the value provided by a product or service for aaker brand management begins with building up a brand identity which is one of a kind.

The adobe flash plugin is needed to view this content. Awareness reach and image association are all aspects of brand equity that may not be closely associated with consumer experience.